“BRANDON is like a puzzle? I guess. It was deliberately designed with no easy/clear marked icons to help you navigate through the site. One’s ability to investigate, negotiate with the mouse(over) brings different experience of the work. Within a one year stretch, which includes installation, live chat format, actual/virtual performance, no one (including myself) can claim to have viewed the entirety of this work. Pop-up windows on the road-trip interface, cells of panopticon interface, are all an expansion of the space, spaces to be occupied by various narratives and inhabitants. Surely, non-linear and non-conformative. Yes, the work was conceived for the web space. However, there remains the necessity at the time to have a real space for public interaction. The exhibition at the Guggenheim Soho’s multi-screenwall is a direct translation of the website with…[read more here].
“BRANDON was first conceived as a feature film and developed into a web narrative project. I have approached BRANDON in a film production mode and taken up the time-based video installation concept for the one year duration of BRANDON on the web. BRANDON as a multi-artist, multi-author, multi-institution endeavour is a case of my own desire to ‘hack’ the very institutionalized, structured net scape.” Shu Lea Chang.